Rug Doctor When Rug Doctor came to us to redesign their website, we wanted to cut a swath through the competition’s sales. Aligning with the launch of their new national brand campaign gave us the perfect platform. The big idea was a very simple one. Rug Doctor empowers you to turn back time with their "time machines". After all, who doesn't want their carpets, upholstery, and decks looking as good as new?